This video says it all.
I often take road trips and during these long stints in the car I've found that podcasts are a fun way to pass the time.
What's not to like about listening to people you find interesting, talking about all kinds of interesting things? Nothing.
I also really like the advertising model on the the podcasts. Podcast hosts promote e-commerce discount codes and do a 30-60 second ad during each podcast.
Below is a list of podcasts I listen to regularly, and also the podcasting apps I like to use.
Enjoy your burrito.
Nerdist - Chris Hardwick
Here's The Thing - Alec Baldwin
Mohr Stories - Jay Mohr
KCRW The Treatment - Elvis Mitchell
Film School Fridays - Kevin Smith
Favorite Podcast Apps
On June 17th AT&T, The Chernin Group and BBDO premiered a new YouTube reality series, Summer Break, where a group of recent high school grads spend their last summer break together before heading off to college. The series at the time of posting this has over 60 videos posted and 71,000 subscribers in only a few short weeks.
While some may not be interested in the tween content, the series is smart strategy and marketing.
Why I Love It
- True to YouTube vlogger form, the videos are shot and edited the day(s) before they are uploaded and videos are posted every day M-F.
- Use of YouTube Playlists and bonus content.
- Products and sponsorships are worked into the content in meaningful and unobtrusive ways.
- Great cast members and story line for young YouTube audience.
- Smart social media integration: Twitter, Tumblr, and Instagram.
- Cast members taking part in AT&T's don't text and drive campaign, #itcanwait.
In terms of content, it's everything you'd expect form a reality series, friend and frenemies drama, relationship drama, and a lot of really fun activities.
The videos are inconsistently long and short in length. Some episodes are 15 or 20 minutes long, and others only 4 or 5 minutes. The audience keeps asking for longer videos on the discussion page.
Below are some of the videos I enjoyed from the series with a brief description and some tips on skipping ahead if you feel so inclined.
1.) #SUMMERBREAKPROOF: AT&T @SUMMERBREAK BEHIND THE SCENES
In this first Behind The Scenes video Connor and Zaq jump into the water with their Samsung Galaxy 4s Water-resistant Phone.
2.) E 15 | DON'T SUBTWEET YOUR HOMIES
In episode 15 Ray and the cast share their philosophy on getting subtweeted by friends.
3.) #SILENTDISCO | @SUMMERBREAK BEHIND THE SCENES
In the second Behind The Scenes video the crew catches Ray in his groove.
4.) E 47 | SAN FRANCISCO PART 2
@minute 14:45 the @summerbreak cast go to AT&T Park to watch a SF Giants game + there is a link to the SF Giants online shop in the YouTube video description. I wonder if Summer Break will do an online merch store.
5.) E 51 | THE LAST DAY OF SUMMER BREAK
In this last video, the Summer Break cast goes on an interactive scavenger hunt where they tap into their social media audiences to help them complete tasks + the cast gives a big thank you to fans at the end. :)
I've really been liking the Lowe's ads lately. First, Lowe's teamed up with one of my favorite YouTubers DailyGrace for the My Lowe's campaign, and now this! I might need to start doing my "can't-find-it-in-a-local-hardware-store" shopping at Lowe's instead of Home Depot.
Why I Love It
- Use of color
- Use of texture
- Use of white space
- Use of adorable chameleons
- Web integration (http://loveyourcolor.com)
Lowe's Chamelon Valspar HD Paint Ad Campaign
It's likely you've heard about the It Gets Better Project, an extraordinary and powerful initiative created on YouTube to show the young LGBT community that post-adolescence holds many wonderful possibilities and opportunities to experience the joys and sorrows of life free from hate, oppression, violence and fear. The It Gets Better Project has grown beyond its creators' expectations with over 40,000 It Gets Better user created videos and over 40 million views, but wait... It Gets Better. Chris Verdugo, Executive Director of the Gay Men's Chorus in Los Angeles, wants to take It Gets Better on the road.
Chris and his team have started an initiative to raise money on Kickstarter to bring the It Gets Better Theater Project to local communities around the country, inspiring LGBT teens and their friends and families in their very own backyard. I am a proud supporter of this project and it's message to not only the world's youth, but all of us. To be reminded to love, respect, and accept others for who and what they are will always be a warm and welcome sentiment. Please watch the video and click here to learn more about the It Gets Better Theater Project and if you can, please make a donation or share it with your friends and family to help them reach their goal. There are only a few days left and every dollar counts!